Spotify engages BWG to collaborate on creating live extensions (concerts, performances, events, installations) of Artist and Playlist marketing to amplify Spotify programming and connect artists with fans. Each Spotify artist event seeks to bring music to life for existing and potential fans, creating a memorable, multi-sensory experience. By telling the artist’s story behind the music, we seek to create a connection that merges the online with the offline, adding value to fans and driving culture forward.